The way businesses market their products today is quite different from the way it was done in the past. The internet has transformed the marketing space completely, offering sellers easier and more effective ways of marketing their products. Although not every approach is applicable to all businesses, understanding the available options can help in achieving better results. With that in mind, here are 5 effective online product marketing approaches that you can use in your business:
- Use Facebook Ads for Your Product Landing pages
Although Facebook Ads are not free, they offer a great opportunity to reach the right customer for your products. Posting an ad that is connected to a specific product’s landing page can increase its views and sales. You need to understand the demographics of your target customers including their interests, age, marital status, income, geographic location, and more, all with the goal of strategically targeting your landing pages. The good thing with this is that you can experiment with micro-spend to determine which ad copy will generate more sales before launching a full-blown campaign.
- Work with Instagram and YouTube Influencers
The growth of Instagram and YouTube daily users has made the platforms an effective place to market products. However, visibility and algorithms will not always work for your business. This is where you need to utilize the power of influencer marketing. By offering a portion of the profits generated from a product, or even upfront payment, you can leverage the power of influencers to gain more product exposure. These are the people who will amplify your audience and ensure more people get to know about your product.
- Build Customer Relationships Through Email Marketing
Every business owner who wants to succeed in online marketing needs to be engaged in email marketing. Although it is not an easy feat, email marketing is effective in acquiring new customers and keeping them engaged in your business. Every time you launch a new product or introduce new product features, you get to send specialized messages to your customers. The email marketing process involves giving away something of value for free in exchange of your customers’ email addresses. You then use these addresses to keep them engaged with your business.
- Offer Free Samples to Customers
When you are introducing a new product on the market, it will go a long way by offering free samples to your customers. Usually, people are more willing to accept something for free before agreeing to pay a nominal price for it. The sample will allow the customer to try out the product and give you feedback about it. Use this opportunity to secure their contact details for future engagement and upsell your other paid products or services to them.
- Advertise Your Products on Google
Google provides a range of options that you can use to market your product. Some of the options you may consider include Google Ads, Google Shopping Ads, Google Remarketing Ads, and Google Search Ads. You can also create videos for YouTube Ads or other third-party advertisement opportunities offered by Google. The good thing with Google is that you get the option to decide who to target, the keywords to use, and analyze the performance of your ads at any time.