If you are joining a big event – whether it’s a conference, a trade show, an exhibit, a concert, festival, or other – you need to make sure your business stands out and grabs attention. This is, after all, why you are joining such an event in the first place. But joining an event also entails giveaways, or, as the experts call them, ‘promotional merchandise’. Your promotional merchandise should be easy to use and not so easy to dispose of, and it should be made in such a way that the user will remember your brand and company every time they use it. Personalised t-shirts are an excellent choice for these precise reasons, and you can have your personalised t-shirts worn by your staff as well. The following are the best reasons why you should use personalised t-shirts as a promotional tool for your business.
- They’re durable
Personalised t-shirts are incredibly durable and can really last for a long time. If the t-shirt is new, users can wear it when they go out and run errands, and if it gets a bit old and worn out, they can still use it around the house. That’s the beauty of t-shirts – they have a long lifespan, and nobody minds wearing them even when they are a bit old. As a promotional tool, t-shirts are great – your customers can use them for years, and every time they wear your t-shirt, they are reminded of your company.
- They can promote your brand everywhere
Anyone who wears your personalised t-shirt will serve as a walking advertisement for your brand, as long as the print is easily seen and read. Wherever that person goes, other people will be able to recognise your brand and perhaps even have a subconscious association with your company. Nothing beats that kind of promotional tool.
- They can increase customer loyalty
If you use your personalised t-shirts as giveaways, this can create loyalty for your brand as well as increase existing loyalty amongst your customers. Who doesn’t want to receive something for free, anyway? This is especially true if the free item they receive is useful and of good quality, such as the personalised t-shirts from a provider of t-shirt printing Glasgow offers, like Garment Printing.
- They’re trendy and timeless
Everyone has t-shirts in their wardrobes, and it’s one of the most versatile types of clothing around. T-shirts can be worn with jeans, shorts, skirts, and trousers, and they are both trendy as well as timeless in their appeal. Logo t-shirts are all the rage today, but t-shirts remain timeless for the simple reason that everyone has them and everyone can relate to them. Truth be told, t-shirts will never go out of style, and they will be seen for decades down the line.
- It can be an interesting conversation piece
Depending on the design of your t-shirt, you can turn it into an interesting conversation piece – something that can spark a debate or other type of reaction. The more creative your design, the more your t-shirt will be talked about, and what company doesn’t want to be the centre of discussion, especially if it’s a positive one?