One of the crucial profitable direct response advertising and marketing legends would not use electronic mail and insists individuals name or fax him to get his response.I am speaking concerning the nice Dan Kennedy.However do not be confused for one minute – Mr. Kennedy’s one of many sharpest and updated entrepreneurs there’s, and he refuses to cope with electronic mail inquiries as a precept.Why?As a result of he values his time.See, he is aware of individuals will not give half as a lot thought to jot down an electronic mail as they do to writing an actual bodily letter, fax, or what they’re going to say on the cellphone.There is a sure degree of dedication and seriousness in the best way individuals understand a bodily letter today.However that is not the way it all the time was once, and a very powerful purpose for that is… you guessed it – emails.Give it some thought – 20 years in the past, nearly no person used emails, so our mailbox was full (Millennials studying this – I recommend you go lookup “Physical Mailbox” within the dictionary), so all of the spam got here in that medium, and due to this fact mail was much less “important”.In the present day, not often will we get junk bodily mail (often simply junk flyers and promos) so you are taking extra time to undergo your much less crowded mailbox, making bodily mail a way more “prestige” sort of communication., opposite to what most on-line “experts” want to imagine.And in relation to bodily mail, there isn’t any larger grasp alive at the moment than Mr. Dan Kennedy, who makes use of it because the lifeblood of his enterprise, and that is precisely why it is best to contemplate this new-old medium for your enterprise too.Like all the things in direct response – I recommend you take a look at interweaving it along with your on-line stuff -Get bodily addresses out of your leads and as soon as they flip to clients ship them upsells and excessive ticket product promotions in bodily mail.Two insanely superior options that bodily mail has and emails do not -Lumpy mail – how thrilling is it to get some massive rattling field within the mail? I imply your coronary heart actually kilos tougher simply by guessing what’s inside! The nice direct response entrepreneurs know this and use that enthusiasm to seize consideration and create a particular sort of buzz round their gross sales letters.Grabbers – used to immense success by the late nice Gary Halbert (and by Mr. Kennedy after all), grabbers are belongings you’d connect to your bodily letter that create an unmatched degree of curiosity in your reader. Mr Halbert’s basic instance – in case your gross sales letter pitches actual property property you’d need somewhat plastic bag full of some filth in it and discuss it within the letter and tie it in what you are promoting, or connect a 1$ invoice to the highest of the letter when talking of the monetary markets, and so forth.In relation to grabbing consideration and standing out of the gang, you should not pull any stops in at the moment’s busy markets, and there is nothing like curiosity driving bodily mail to actually stand out like a nun in a brothel.