Trade shows offer a great opportunity to boost your brand visibility and contact prospects. Nevertheless, with gimmicky and flashy competitors crawling on the floor, it is hard for a new entrepreneur to get ignored. You will need to brainstorm to find a way to maximize your ROI from the money, effort, and time spent in choosing and making the booth space look attractive. Plan a strategy that ensures your business name will get imprinted on the minds of the attendees.
Surefire ways to outshine your brand at the tradeshows
Get proactive weeks before the event
Several weeks before the event starts a survey to get an idea of what your prospects would like to have as giveaways. Exercise event’s hashtag along with engaging tweets with rich graphics. You will get popular even before the event starts.
Give something unique
Free mugs and pens are generic and can frustrate passersby instead of attracting them. There are several options to help you outshine the crowd like laptop skins, corporate headphones, sunglasses, water bottles, etc. If you choose printed grocery bags as giveaways the impact will be great. You caught the emotional side of humans.
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Do your research
Check your competitors and do your research to identify what you are up against. What are your competitors bringing visually to the trade show? Are they planning a contest or have a collection box or are distributing candies? It will help you to get prepared accordingly.
Choose a big reusable bag
Every exhibitor at the trade show will give their products in their custom bag. The larger bag wins because it becomes a receptacle for other smaller bags and their content. Choose a reusable large bag, which will get reused even after the trade show. It will never end up in landfills even after its life ends because it easily gets decomposed.
Be a cheerer
Industry events are monotonous, but to make your brand visible have fun. Your competitors may be established, so are not so excited about this opportunity, but you can get friendly with everyone. Throw an after-party to enjoy an interactive booth.
Create a video
Instead of babbling about your business at a trade show, why not capture a visual asset. Displaying a cool video related to your company or new product line will impress peers and you will outshine at the trade show.
Choose a great display and design
To look big, you need to invest more in a display. It is a component of your marketing strategy, so consider it seriously. Besides, you can even invest in personalized displays and store them for your next shows.
If your brand is popular on the internet then take advantage of it, while creating the booth design. Highlight the features in the front, which will certainly create curiosity and publicity for your brand.